THE SMO STORY

The hearts behind the movement

Learn about us and meet the passionate team of women redefining what it means to show up for each other for the sake of Allah — in business and in life.

A carefully curated marketplace experience

that puts Muslim women entrepreneurs at the center

Born from the vibrant community of Magnetic Muslimah, SMO exists to create the kind of bazaar experience our vendors and shoppers actually deserve.

We're not trying to be the biggest or the flashiest. We're focused on being the most intentional. Every vendor is handpicked, every detail is thoughtfully planned, and every experience is designed to celebrate the incredible talent within our community.

Think of us as the space where quality meets purpose, where shopping becomes community building, and where every purchase is an investment in someone's dream.

What we stand for

Quality Over Quantity

We handpick every vendor because we believe you deserve better than "just okay." Each business in our community meets our standards for excellence, authenticity, and heart.

Authentic Representation

No tokenism here. Muslim women aren't just invited to the table—we're building our own table, setting our own standards, and defining success on our own terms.

Sisterhood in Business

This isn't about competition—it's about collaboration. We lift each other up, share resources, and celebrate wins together. When one of us succeeds, we all do.

Community Wealth Building

Money spent in our community stays in our community. We're creating an ecosystem where Muslim women can thrive financially while supporting each other's dreams.

Meet our lovely founder, Naira

When I started Magnetic Muslimah, I had no idea how quickly it would grow. What began with just six incredible women blossomed into a thriving membership of 124 in less than a year — blooming with barakah at every step. It’s been a space of transformation, rooted in authenticity, connection, and purpose.

Then we noticed something beautiful...

Many of our members were showing up again and again at local bazaars, not just to support—but to showcase their own businesses. While these events were valuable, they longed for something more. They wanted a space that felt like Magnetic Muslimah—intentional, inspiring, and centered on quality experiences.

So, i made them a promise...

I told them I wouldn't host a bazaar unless I could do justice to the experience. And if I did, I would build a team that shared my vision—a team that understood what it means to create meaningful, vendor-focused events that uplift and empower.

That's how Shop Muslimah Owned was born.

MEET THE TEAM

The women making it happen

 
Zeenat Chaudhry

Director of Operations

 
fatima mazhar

Director of Experience & Engagement

 
nabila patel

Chief Volunteer Manager

 
sana siddique

Experience & Engagement Strategist

 
sadaf noman

Community Relations Manager

 
zuhura hassan

Creative Spark Coordinator

 
mariam nouser

Content Strategist

Zeenat Chaudhry

Director of Operations, Shop Muslimah Owned

Zeenat is a mental health advocate and wellness entrepreneur with a heart for holistic care. As Co-Founder of Beyond Barriers Therapy Center, she supports individuals across all ages and abilities through behavioral therapy and psychotherapy. She also leads Silkroot, a wellness brand offering organic hair oil and immunity shots rooted in clean living. Whether supporting the mind or the body, her work is driven by compassion, empowerment, and a belief in accessible, high-quality care.

Founder of Silkroot & Co-Founder of Beyond Barriers Therapy Center

Fatima Mazhar

Director of Experience & Engagement, Shop Muslimah Owned

Founder of Apparels by FM & Henna Sisters

Fatima is the founder of Apparels FM — a modest fashion brand offering premium abayas, hijabs, prayerwear, and accessories designed with purpose and elegance. Her made-to-order prayer covers are handcrafted to ensure a perfect, personalized fit. Through her brand and her henna artistry, Fatima is committed to helping women dress with confidence, spirituality, and authenticity every day.

Nabila Patel

Chief Volunteer Manager, Shop Muslimah Owned

Founder, Rawdah Modest Wear

Nabila is a healthcare professional and co-founder of Rawdah Modest Threads, a brand where modesty meets elegance. Her work is rooted in purpose, blending faith, self-respect, and timeless style. Each piece in the Rawdah collection is created with love and designed to celebrate personal expression through modest fashion.

Sana Siddique

Experience & Engagement Strategist, Shop Muslimah Owned

Founder of Naima Modest Wear

Sana is the creative force behind Naima Modest Wear — a brand that blends modesty with modern style. Her collections feature elegant abayas, trendy hijabs, and coordinating sets that empower women to feel confident and beautifully put-together. Sana is also a strong supporter of Muslimah-owned businesses and loves discovering unique, faith-inspired finds that bring value and joy to everyday life.

Sadaf Noman

Community Relations Manager, Shop Muslimah Owned

Founder of Sabiqoun Books

Sadaf is the visionary behind Sabiqoun Books, a platform dedicated to spotlighting Muslim authors and promoting authentic Islamic values through storytelling. She is passionate about providing culturally representative narratives that inspire, educate, and uplift. Her mission is to ensure Muslim voices and experiences are proudly centered in the literary world.

Zuhura Hassan

Creative Spark Coordinator, Shop Muslimah Owned

Founder & Lead Designer, Zuhkey Designs

Zuhura is a brand strategist and designer helping women-led businesses build powerful, profitable, and visually stunning brands. At Zuhkey Designs, she merges deep strategy with artistic expression to craft cohesive brand identities, logo systems, websites, and messaging that stand out online and offline. Her mission is to help entrepreneurs confidently show up and grow their impact.

Mariam Nouser

Content Strategist, Shop Muslimah Owned

Founder of The Shared Path and Lifestyle Content Creator

Mariam is the founder of The Shared Path, a grassroots initiative rooted in faith, connection, and community. Through curated events and heartfelt storytelling, The Shared Path creates safe, empowering spaces where Muslim women can gather, grow, and be heard.

As a content creator, Mariam shares her own journey as a visibly Muslim, plus-size mom of three navigating faith, motherhood, and creative entrepreneurship. Her online presence is a reflection of her mission: to build community, amplify authentic stories, and create space for women to show up as they are — unapologetically and with purpose.

OUR MISSION

We want to go beyond ‘bazaars’. We want to build legacies.

We curate experiences where vendors are seen, supported, and celebrated. A place where shoppers find quality, soul-filled offerings. A movement that believes when you empower a Muslim woman, you uplift an entire community.

Led by a passionate team of women who believe in sisterhood, storytelling, and service, Shop Muslimah Owned is redefining what it means to show up for each other for the sake of Allah—in business and in life.